π Return on Advertising Spend (ROAS) Calculator
Measure the effectiveness of your advertising campaigns
Campaign Metrics
Total advertising expenditure
Sales from this campaign
ROAS
5.0x
Profit
$2,000.00
ROAS %
500%
Break-Even ROAS
1.0x
ROAS Performance Guide
< 2x
Poor
2x - 3x
Acceptable
4x - 5x
Good
6x+
Excellent
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ROAS Tips
- ROAS = Revenue ÷ Ad Spend — a 4.0x ROAS means $4 revenue for every $1 spent
- Aim for at least 4x ROAS for profitable e-commerce campaigns
- Track ROAS by channel (Facebook, Google, Email) to optimize budget allocation
- Combine with customer lifetime value (LTV) for complete profitability picture